Campaign recognises contributions of women who help others of their gender

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NEW DELHI: In an attempt to showcase instances where women have stepped forward to help others of their gender, the ministry of women and child development is undertaking an online campaign #IamThatWoman.

Ministry of WCD has urged people to shun stereotypes associated with ‘women being their own worst enemy’. Twitter and Facebook users have been encouraged to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman.

Minister for women and child development, Maneka Gandhi said, “When a woman has the support of her womanhood, she can be unstoppable. Through this campaign, we aim to shed light on the enormous contributions made by women for women. A mother-in-law can be her daughter-in-law’s best companion. It is time we did away with the ‘in-law’ in ‘daughter-in-law’. A woman manager can easily empathise with her female juniors and help her climb the ladder of success.”
The minister further said, “Likewise, a landlady’s affection towards a female tenant makes a world of difference in making the young girl feel at home, away from home. Join the ‘#IamThatWoman’ campaign and spread the message that a woman can move mountains for another woman.”
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