Only 24% of Facebook users in India are female. This skewed gender ratio on the social networking site falls in line with most other trends of internet usage in the country . Experts say this only illustrates the barriers women in India face in accessing technology and information.
Just last year, Facebook touched 125 million users in India, making it the social networking giant’s second largest market globally.Analysing the Menlo Parkbased company’s own reported data for the third quarter of 2016, Singaporebased analytics firm We Are Social found that in India, men made up an overwhelming 76% of the user base. Its report, titled Digital in APAC 2016, says that the overall social media usage in the country has grown by 23% since March 2015.
A look at some of the older data released by differ ent agencies reveals that the online gender gap has been consistent. In March 2016, a report from the Internet and Mobile Association of India (IAMAI) found that females made up only 35% of the mobile internet user base in India. In a report released June 2016, the GSM Association a global association of mobile operators found Indian males to be 62% more likely to be internet users than females.
All may not be lost, though. In March 2016, a report from Boston Consulting Group (BCG) and Retailers Association of India (RAI) forecast that females would make up 40% of the urban internet users in India by 2020.