Rural Development Ministry to focus on social media

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New Delhi: As Modi government focusing on social media presence in a big way, Rural Development Ministry has decided to go the whole hog on community websites like Facebook, Twitter, LinkedIn, YouTube and Instagram to highlight its initiatives for rural India, and hire an agency for it.

In a communique, the ministry said it has decided to select a social media agency having experts with degrees in mass communication for social media management.

The agency to be selected has to be among the empanelled digital media agencies with the Department of Electronics and Information Technology.

Under the plan, two content developers will be deployed for each of three ministries—Rural development, Panchayati Raj and Drinking Water and Sanitation and one full time dedicated Project Manager and a designer at the Union Minister Birender Singhs office during the period of work.

The selected agency shall begin social media management for the Union Minister for Rural Development, Panchayati Raj and Drinking Water and Sanitation Birender Singh and all three ministries for two years, a term which can be further extended.

The decision comes days after a meeting of the Union Council of Ministers chaired by Prime Minister Narendra Modi, a review of the presence of various ministries on social media was made.

In earlier meetings also, the Prime Minister has been emphasizing the need to take the governments achievements to people through various mediums including the social media.

In a communication issued this week, the ministry has asked agencies to upload their proposals by the afternoon of June 14.

The selected agency will have to create and subsequently maintain the official Facebook Page, Twitter Profile and YouTube Channel, Google plus, LinkedIn and Instagram of the Union Minister, the ministries of the corresponding schemes there.

They are expected to give all social media platforms related to the ministry a new look every week by putting up new creatives, cover images on various theme lines and putting up daily informative and promotional updates in the form of relevant text, photos, audio, video, interactive content, interviews, news, quiz etc.

Source: PTI

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