Big data analytics makes its way into the Indian agriculture sector through SatSure

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By SHRUTI KEDIA

India grapples with immediate challenges such as depleting groundwater resources, climate change,  extreme events like droughts and floods. Due to the lack of fair and timely compensation for losses incurred and the lack of transparency in fixing the fair price for the produce combined with the difficulty in access to markets, there is a need for the agrarian society to explore technology as a medium to mitigate both farm and financial distress.

Deeply moved by farmer suicides and debt, lack of access to scientific agricultural practices, dwindling farm holding sizes, and institutional apathy, 33-year-old Abhishek Raju founded SatSure, a data analytics company which integrates satellite, weather, and IoT analytics with the agriculture sector in 2015.

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